GE Corporate was completing the largest acquisition in its history, purchasing Energy Industry Giant Alstom Power & Grid. The acquisition took 14 months and GE called upon Mountain View many times over the course of their journey to aid with communications support. The goal was to keep employees (of both companies) engaged, informed, and excited about the deal.
MVG produced several pieces along the way. There were overview videos to explain the new organization, summary videos of integration planning progress, customer profiles in support of the acquisition, and employee engagement “selfie” videos.
The deal involved businesses on multiple continents. During the negotiation and regulatory process, great care was taken to include equal representation from both organizations, who were still separate.