Connections Plan / Marketing Campaign
Sydney Taylor, Scott Cuppari, Christy Amador
Lead creative agency for a campaign designed to create awareness and drive downloads of the Coca-Cola Freestyle app. Campaign was designed to highlight Coca-Cola Freestyle as an enabler of personal expression, individual choice, and shareable experiences. Mix and match your favorite flavors on the app, and express you individual mix with your #tasteface. Campaign deliverables included creative guidelines, web spot, photography, OOH billboards, digital ads, vine video series, social media content, influencer and ambassador guidelines and copy points.