Power in Every Game — Mountain View Group
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Power in Every Game

Liquid Idea: THERE’S POWER IN EVERY GAME

Campaign Partner Agency

MVG was the support agency responsible for producing social media video series for the 2014 FIFA World Cup Powerade activation. W&K produced the TVC and shot real people “documentary” footage. Mountain View produced a creative framework for the web series, scripts and all creative editorial and finishing for 35 on-line videos.

The Storytellers

Born Sportsmen, their coaches and trainers, their friends and families, media.

2.3

million Coca-Cola drink products, including Powerade, were consumed at the 2014 FIFA World Cup

The Conversation

Recognizing the inspiring impact that players both known and unknown can have through their actions on the pitch. Celebrating players who dig deep and lift their teammates, rally communities and raise expectations of what can be achieved when you power through.

Role of the Brand

Powerade will celebrate Born Sportsmen all over the world. We will give them the fuel they need to perform at their best, so they can power through the challenges they face to inspire themselves, their teammates, and their community.

BUSINESS OBJECTIVES

• Accelerate Brand recruitment
• Increase Brand Awareness
• Strengthen sports credibility

Digital Objectives

1. Build Powerade’s digital footprint in key markets

2. Establish a socially connected community of Born Sportsmen

3. Amplify and connect all FIFA World Cup campaign assets

Brand DIFFERENTIATORS

  • Sponsorship

    Sponsorship

    Sports Drink Chosen by FIFA

  • Technology

    Technology

    Key Technology Partner Endomondo

  • Celebrity

    Celebrity

    Football Celebrity Andres Iniesta