Blog

27 Mar We’re Hiring!

Available Position: Account Manager (Atlanta, GA)

Mountain View Group is currently seeking a full-time Account Manager in our Atlanta office. We are looking for a dedicated energetic individual with a willingness to learn and work in a fast-paced environment. The Account Manager is responsible for leading the day-to-day activities of small to medium size projects, predominantly in the design, media production, and communications fields, while also helping to develop strong client relationships. If you are interested, please send your resume, cover letter and salary requirements to the email address listed below.

Responsibilities (Include but are not limited to):
• Manage and grow existing accounts, and develop strong client relationships
• Work closely with business development team
• Help define project objectives and provide actionable strategies to meet those objectives
• Manage projects, budgets, schedules and client deadlines for Production and Design teams
• Communicate and coordinate with creatives, clients and producers on a daily basis
• Review creative work to ensure that it meets brand and project strategies/objectives
• Assist in proposal writing, pitching, and sales efforts
• Co-supervise Social Media Intern and help manage MVG social media accounts

Preferred Skills:
• Strong account management and client relationship skills
• Strong analytical, strategic, presentation, and writing abilities
• Excellent client-facing and communication skills
• Ability to effectively collaborate with different people and work styles
• Proficiency using Microsoft Office programs

Qualifications:
• Bachelor’s degree in a related field
• 2 – 5 years related experience
• Client/Account management experience required
• Minimum of 3 professional references
• Beneficial technical skills: Google Analytics, Adobe Creative Suite (InDesign/Photoshop)

Job Benefits:
• Health benefits and 401k plan
• Boutique creative agency with Fortune 100 clients
• Dog-friendly office
• Inman Park/ belt-line adjacent location
• Unlimited coffee and snacks

Contact:
careers@mountainviewgroup.com

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13 Jun The Creative Brief: A Vital Connection between Creative Strategies and Business Objectives

Whether you work for a company or an agency, you’ve likely been exposed to the creative brief process. And we at Mountain View are strong advocates for this.

Why? Because the creative brief is your secret weapon.

The skinny.

What is a creative brief?
A document created through initial meetings, interviews and discussions between the client and the creative before work begins. Throughout the project, the creative brief continues to inform and guide all work.

It’s an agreement between you and your client on the creative direction of the project. It gives the production, creative, or communications team a structured approach to the project, and serves as a reference point for anything from what your key messages are, to what you want your audience to ultimately think, feel, and do.

“Just as you would never begin a construction project without a blueprint, a creative project should never start without a clear plan,” says Cassidy Herrold, Art Director at Mountain View Group. “The creative brief is the blueprint that defines the project scope and is one of the most valuable tools in the design process, providing the vital connection between creative strategies and business objectives. Throughout the design process, the team will compare the creative direction to the creative brief and ask themselves, ‘Are we hitting the mark?’”

The more time you put in outlining and detailing the brief with your client in advance of the work, the better the outcome will be. And don’t get us wrong – a strong brief will definitely take some upfront research for both parties, but that’s more cost-effective—and efficient—than using up resources down the road.

Looking for more resources to get started?

Sign up for our newsletter and click here for our version of a creative brief.

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16 May Why I CPSI…

Each June, I make my way to the Creative Problem Solving Institute or CPSI (pronounced “sip-see”). I’ve been attending since 2003 and this year will mark my 15th CPSI. I was so excited, I went two times that first year, as they had winter and summer sessions.

For those who have not heard me speak of CPSI, it is the longest-running professional and personal development conference dedicated to the field and study of creativity and innovation. This year marks the 62nd conference and if you think my 15 attendances is noteworthy, there are folks who come back decade after decade upon decade. That’s how game-changing, career-changing, life-changing it is!

CPSI is sponsored by the Creative Education Foundation(www.creativeeducationfoundation.org). In all transparency, I am currently the Chair of the Board of Trustees for the organization. My enthusiasm doesn’t begin and end with the conference. It runs deeper for me and for many because of the meaningful work of the Foundation.

Let me get back to that title, “Why I CPSI”. I have many reasons. First, at its core, this is where you learn and then build on the foundations of Creative Problem Solving, as originally introduced by Alex Osborn and Sid Parnes. In the Springboard course (which I have had the honor of teaching several times), you receive a gift and one that can be re-gifted infinitely. We all face challenges. The world is full of them. The CPS model gives you the mindset, the skillset, and the toolset to come up with unique, actionable solutions – it is a path to “possibility” using applied creativity.

The second reason “I CPSI” is about this incredible balance of professional and personal growth I have seen in others and myself because of this conference. The CPS model and what follows can be applied to every aspect of life. So, whether you’re stymied in the lab in search of new product introductions, struggling in the boardroom with difficult conflicts, or trying to figure out your personal 10-year vision, CPSI offers an environment where that exploration is welcome and encouraged at every level.

Finally, CPSI is fun. Some people find their tribe there. Some people just dig the rich conversations with diverse attendees from around the world. Others whoCPSI lead marketing organizations, teach children, invent stuff, legislate policy, facilitate workshops, build, heal, grow – you name it. But, as one, they are open to possibility and excited to expand their knowledge of creativity, innovation, and change.

One last pitch. According to the World Economic Forum (Future of Jobs Report, 2016), the top three skills sought after by employers in 2020 will be 1) Complex Problem Solving; 2) Critical Thinking; and 3) Creativity. That, in a nutshell, is the trifecta that CPSI delivers. I promise you won’t be disappointedAND 2020 is seriously not that far away.

I encourage you to take a look for yourself and consider joining me in Buffalo this coming June (14th – 19th). I’m happy to answer any questions you have aboutCPSI or CEF. To register or learn more, visit www.cpsiconference.com. As a board member of CEF, I’m pleased to offer you my personal discount codeTHOM20, which you can use during the registration process to save 20%. Now, that’s a good deal to get more of what the world needs.

Click Here for the Original Article

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16 May MVG Takes Home 8 Addy Awards!

The way to do great work is to love what you do. Well, apparently the Mountain View team really really loves what they do, because our creative and production team walked away with 8 ADDY Awards from the 2016 American Advertising Awards.

Hosted by the Albany Ad Club, the event recognizes some of the best creative work in advertising and marketing communications. The ADDY Awards are conducted annually by the American Advertising Federation (AAF).

We’d like to thank (and congratulate!) our clients who selected Mountain View Group as their strategic and creative partner on these award-wining projects, and we look forward to creating some more great work together!

Visit our Vimeo page to see more of our award-winning work!

Stickley Stories 2015

Silver Addy Award – TV Advertising Single Spot category
Silver Addy Award – TV Advertising Regional Campaign category

Rensselaer Plan 2024

Silver Addy Award – Branded Content Non-Broadcast category

GE Alstom: Day 1 Sizzle

Silver Addy Award – Branded Content Non-Broadcast category

Barco Cinemark Trailer

Silver Addy Award – In Theatre Commercial category

GE Steam Power Systems

Silver Addy Award – A/V Presentation category

Alcon Surgical Achievement

Silver Addy Award – Internal Communications category

Alcon Project Care

Silver Addy Award – Internal Communications category
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