It’s our sense of purpose that drives us to succeed in football and in life. For Nico, his disability didn’t hold him back, but instead served as the motivation to achieve beyond what anyone expected and inspire those around him. Professional footballer Andres Iniesta shares his thoughts on the power of purpose.
Created a set of grapics for 5 different GE films. The lightning-bolt inspired logo was created as a reference to the icon GE was using, while the graphics used throughout the different films helped maintain a consistent brand image.