Rapidly growing through acquisitions, Power Team Services was quickly becoming an assembled large house of brands without a clear voice. They needed a unified brand and a unique, fresh positioning platform. They needed to distinguish themselves among their competitors as the leading infrastructure company in North America.
The first opportunity was to create a completely new brand through a strategic positioning platform. A new brand mark was designed with an extensive visual identity system, innovative video brand trailer, complete website strategy, design, development, and implementation. The final piece was to map out and collectively launch the new brand, reimagined as ARTERA.