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Branding baked goods for an industry leading bakery ingredients and product corporation.
Obstacle
Brill is consistently developing new sub-brands, baked goods, and baking products to meet their customers’ ever evolving needs to bring all of us something delicious to eat. All the product positioning, branding, design, and marketing needs to stand out amongst the clutter in the baked goods category and marketplace.
Opportunity
MVG develops each new brand to reflect the high standards and brand reputation of Brill as a premium baked goods purveyor. Logos, design systems, and sales and marketing assets are designed to fall within the framework of the parent companies brand standard and aesthetic creating an ever-expanding consistent house of brands.
Capabilities used for project
