With new headquarters planted in Atlanta Georgia, innovation was at the forefront of CP Kelco’s brand to expand their market and become a leading food manufacturer. In this experimentation stage, they were dedicated to highlighting new features and opportunities through creative deliverables in order to entice new clientele.
In 2020, CP Kelco opened a new state-of-the-art food science innovation center to serve as testing facility and product demonstration lab. MVG produced short films showcasing the new facility as well as several food science experts. The latter featured scientists from all over the world discussing their markets and the products they make for their customers. Lastly, MVG created a detailed, high gloss recipe book developed with a local Atlanta chef that serves as an effective sales tool for their team.