TITLE:
Phaco Development in China
CLIENT:
Alcon / MSL Worldwide
EXECUTIVE PRODUCER:
Stephen Pruitt
PRODUCER:
Kris Johnson
Phaco Development in China
Alcon is a Swiss eye care company, which had among many other medical advances recently developed a state-of-the-art phaco procedure. Phaco, short for phacoemulsification, is a common type of cataract surgery in which the clouded lens is removed from the eye and replaced with a new one. Alcon’s procedure, which it is seeking to introduce in China, offers many advantages including the relative ease with which new doctors can be trained to use it, which in turn helps build medical capacity across the country. The procedure also offered a more effective treatment to patients, with a higher success rate and lower recovery times. As part of its effort to promote and publicize the benefits of this procedure, Alcon asked Mountain View to create a video that would not only demonstrate the capabilities and benefits of the procedure, but also position them as valued official partner of China’s Ministry of Health as well as a company with a history of successful private partnerships within the country.
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